Search Engine Optimization, or more commonly known as SEO,
is the process of improving the visibility and ranking of a website or webpage
in a search engine’s organic search results. Search engines like Yahoo, Google,
Bing, among others, establish their own algorithms or metrics to ensure that
the search results that they display are most relevant to the user or the
person searching for the information. The more significant the website,
according to the metrics of the search engine, the higher it appears on the
list of search results. Each website or webpage has a page rank corresponding
to its compliance with the algorithm; and this is affected by a number of
factors including brand popularity, relevance of content, authority and links backs
from other webpage considered of high authority by that particular search
engine.
Most SEO experts divide SEO services into two parts: On-Page
Optimization and Off-Page Optimization. On-Page Optimization is the process of
optimizing the website’s content and its pages with relevant keywords; to
increase its page rank when searched using those particular words. Part of On-Page optimization is also removing
barriers in the website’s HTML codes to make it easier for search engines to
crawl through content and maximize use of keywords chosen. Off-Page
optimization, on the other hand, makes use of backlinks or inbound links from
higher authority websites – it is considered the more strategic approach of the
two because it builds the popularity and credibility of the website through
promotions from third party and trustworthy sources.
Doing On- and Off-page Optimization requires planning,
effort and analysis of the website. The Forward Solutions SEO Team in the
Philippines knows this; and they strategize on competitive keywords and
off-page activities to make sure efforts are maximized and results bring higher
returns. With highly skilled SEO experts, Forward Solutions brings noticeable
positive results to every website by making sure that pages are properly optimized—the
company ensures that the website is not only highly visible in search engines’ organic
search results; but also acquires the maximum amount of traffic from targeted
customers. As such, Forward Solutions’
SEO services make your website increasingly more visible, more comprehensive of
your target market, more hardworking, and ultimately, more value for your
money.
