The Wonders of Blogging for Small Businesses
Filipinos are avid bloggers in different scales. Bloggers just can be just about anyone, from students to professionals. Some even make blogging as a profession. But what about the start up and small business owners in the Philippines? Do they have the time to blog given their passionate hands-on approach in conducting business as well as balancing family time?
We skimmed through the blogs of the small business sites of the respondents who said yes and we saw blogs that are not frequently updated. One blog was updated way back in 2011.
Why Blog?
Blogging happens to be the most cost-efficient PR and self-publishing for all scales of the enterprises. Small businesses who has a dedicated blog to their site can make it the platform on which to publish news stories, upcoming products and events or company news. Blogging can substitute for paid PR in the local marketing scene. With the integration of social sharing buttons like Facebook Likes, Tweet this, Pin it from Pinterest alongside others, you can get the word out much quicker to the route of blogging.
What's in it for Small Businesses?
1. Blogs can build your community
Business influence cannot be bought, it is attained through sharing of expertise and knowledge about the industry. You can use blogging to share your knowledge and field of expertise that could benefit your community and build a solid business following. This builds influence for not only your brand, but the proprietor as well.
2. Self Publication is self-empowerment
You can easily integrate a blog if your website is a Content Management System like Wordpress, Blogger or Typepad. Self-publication with blogging is a paid PR alternative. Writing stories or articles for your site generates influence and can be a source of information with regards to your industry.
3. Low Cost Publication
Paid media can be expensive. Small business owners need to be cost-efficient and self-sufficient when it comes to PR and self-publishing. Blogging is the answer where it is also more time efficient. Large enterprises or established brands have dedicated copy-writers while you do not. With blogging, you don't need to hire a publicists or a writer. Small business owners who are passionate about their businesses blog about it.
4. Blogging is Communication
Blogging is not only a publication or promotion, but it also serves as a communication medium to your customers or your market. State your message in a blog and respond to comments or inquiries made. That makes small business owners much more sociable compared to figures of large scale enterprises.
Also, you can read about How to Blog Effectively for Businesses and how blogging can benefit your Business' Search Engine Optimization to be competitive from our main site. Blogging helps your brand to communicate, your personal influence sphere and is a potent tool for internet marketing for small business owners.
Blogging happens to be the most cost-efficient PR and self-publishing for all scales of the enterprises. Small businesses who has a dedicated blog to their site can make it the platform on which to publish news stories, upcoming products and events or company news. Blogging can substitute for paid PR in the local marketing scene. With the integration of social sharing buttons like Facebook Likes, Tweet this, Pin it from Pinterest alongside others, you can get the word out much quicker to the route of blogging.
What's in it for Small Businesses?
1. Blogs can build your community
Business influence cannot be bought, it is attained through sharing of expertise and knowledge about the industry. You can use blogging to share your knowledge and field of expertise that could benefit your community and build a solid business following. This builds influence for not only your brand, but the proprietor as well.
2. Self Publication is self-empowerment
You can easily integrate a blog if your website is a Content Management System like Wordpress, Blogger or Typepad. Self-publication with blogging is a paid PR alternative. Writing stories or articles for your site generates influence and can be a source of information with regards to your industry.
3. Low Cost Publication
Paid media can be expensive. Small business owners need to be cost-efficient and self-sufficient when it comes to PR and self-publishing. Blogging is the answer where it is also more time efficient. Large enterprises or established brands have dedicated copy-writers while you do not. With blogging, you don't need to hire a publicists or a writer. Small business owners who are passionate about their businesses blog about it.
4. Blogging is Communication
Blogging is not only a publication or promotion, but it also serves as a communication medium to your customers or your market. State your message in a blog and respond to comments or inquiries made. That makes small business owners much more sociable compared to figures of large scale enterprises.
Also, you can read about How to Blog Effectively for Businesses and how blogging can benefit your Business' Search Engine Optimization to be competitive from our main site. Blogging helps your brand to communicate, your personal influence sphere and is a potent tool for internet marketing for small business owners.
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